Dawn Dickson Founder & CEO of PopCom. Dawn W. Dickson is a serial entrepreneur with over 16 years of experience in marketing and business development. Dickson is a strong passionate black woman and a leader in technology and entrepreneurship. She launched four successful cash flow positive companies since 2002, her most recent ventures Flat Out of Heels (rollable flats for women to get relief from painful heels) and PopCom after identifying a need to develop a software solution to make vending machines more intelligent. Dawn has received numerous awards and accolades for her business savvy and pitching skills, and has been invited to speak on numerous panels and workshops and featured in countless media outlets including Forbes, Black Enterprise, Fortune, Venture Beat, Huffington Post, Essence Magazine, The Miami Herald, CNBC/Yahoo series ‘The Biz Fix’ with Marcus Lemonis, and MSNBC ‘Your Biz’ Elevator Pitch. A recognized leader in entrepreneurship and digital marketing, Dawn is featured in Who’s Who in Black Columbus, Who Who’s in Black Atlanta, honored as one of Legacy Miami’s Top 40 Under 40 Leaders in South Florida, and listed among the ’50 Young Visionary Women Leaders to Watch’ by Innov8tiv Magazine. Dawn received her B.A. in Journalism from The Ohio State University.



  1. The importance of networking intentionally. 15:00-17:10

  2. The conundrum of integration and black business. 17:52-18:55

  3. Why entrepreneurs have to be comfortable being uncomfortable  21:04-22:08

  4. On how to recover from inevitable setbacks and failures. 22:30-25:00

  5. Discussing how to solve racial bias in facial recognition 29:20-32:50

  6. The Opportunity for African Americans in cryptocurrency 34:53-37:07

  7. How hip inspires her entrepreneurial journey. 52:30-57:58


Background how Dawn Dickson circumvented VCs. 


Dawn Dickson’s start


Dickson’s Medical Marijuana Machines


Interview on Breakfast Club






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